Slowing Down in a World That’s Always in a Hurry.

MamahoodFertilityPreconceptionNavigating Loss

Jan 24

I spent the first part of my career in the fashion industry, working in a buying office where new collections were seasonal, thoughtfully planned, and released at a slower pace. I remember the days when fashion drops were tied to seasons—there was a real sense of anticipation and excitement. Fast forward to today, and we’re in a world where brands pride themselves on weekly drops, bombarding us with new trends and pushing out an incessant consumption cycle. It’s no longer about thoughtful choices; it’s a rush to keep up with what’s “hot” right now, and despite a brand’s best efforts to stand out, everything feels beige and identical. This sameness has become a trap. The rise of influencers has created a world where everyone is wearing the same thing, doing the same thing, and posting the same thing.

There’s a sense that we’ve lost our ability to think for ourselves or express individuality. When you see the same reel, outfit, and “perfect” lifestyle replicated repeatedly, it’s hard not to feel like we’re living in a virtual reality where creativity and authenticity have been traded for imitation. The charm fades, and all that’s left is a tired echo of the same thing.

What I’ve come to realize is that this constant bombardment—the sales messages, the “buy now” urgency, the pressure to keep up—isn’t just about stuff. It’s about making us feel like we are not enough as we are.

We are constantly told that we need something else to be happy, fulfilled, and whole. A new face cream, the latest trend, the “perfect” life. The truth is, these are distractions from the more profound work that we need to do. Real change doesn’t come from what we buy but from taking care of our bodies and minds. It’s about getting off our screens at night and getting proper sleep. It’s about drinking water, hydrating, and building stress resilience. These things make us feel good and show up as the best version of ourselves—inside and out.

For years, I bought into the cycle of consumerism, thinking that a new outfit or the latest “must-have” would make me happy or complete. But it didn’t. It never did. The problem was never with what I had or didn’t have—it was about what I wasn’t addressing: the root cause of my unhappiness, my anxiety, and my pressure to constantly keep up.

This wasn’t just a fashion issue—it’s a societal issue that impacts everything, including our journeys to conception.

The pressure to meet an unrealistic timeline, to “get it right” immediately, can be overwhelming. But just like with materialism, the fast-paced, instant-gratification culture we live in is doing nothing but accelerating the disconnect we feel with our true selves, our bodies, and our experiences. We’ve lost sight of the fact that some things—like conception, growth, and transformation—take time. The pressure to do it all and be everything right now only feeds into our exhaustion and anxiety.

The past seven years have been a profound transformation for me, and born out of that is a desire to help women reconnect with their intuition, reclaim their power, and break free from the constant external pressures—whether it’s a sale or a timeline—so that we can truly honour the process and trust that it will unfold as it’s meant to.

I found my most profound power when I tuned out all the noise—when I stopped obsessing over other people’s IVF protocols, when I stopped comparing my journey to others, when I stopped taking screenshots of things that weren’t mine to carry (i.e., other people’s beta results and pregnancy announcements…), hoping the same would be true for me. I realized that trying to mimic someone else’s path meant losing touch with my own. Only when I stopped leaning into the desperation and came back to myself—trusting my own body, my timeline—could I reclaim my power truly. This is where the magic of my transformation began.

We’ve become so conditioned to this urgency, whether it’s to get pregnant, to have a baby now, or to fit into a timeline we think is right. But the truth is, the most beautiful transformations take place in the waiting, in the process, in the growth. When you release the need to control every outcome and trust in the timing, that’s when true empowerment begins.

It’s time to break the cycle. Actual change, whether it’s in how we see ourselves or in how we approach motherhood, can’t be rushed. It starts with stepping back, tuning out the noise, and trusting the process. It’s about reconnecting with our inner wisdom, not the expectations placed on us. We have the power to change this—if we can slow down long enough to realize it.

How do you feel about the constant pressure to buy now or hurry up in all areas of life, whether it’s consumerism, timelines, or expectations? How has this urgency shaped how you approach your journey, and what would happen if we let go of the rush?

With gratitude,
Elisa Xx

P.s. If this piece resonated with you, share it with a friend who needs to hear it too—let’s remind each other that we’re enough, just as we are, without the rush or the pressure.